How to Start Selling on Walmart Marketplace
Step 1: Apply to sell
Go to Walmart Marketplace and apply. You'll need a US business tax ID (EIN), a W-9, and a history of ecommerce success. Approval can take time, so apply early. Step 2: Complete your account setup
Set up payments (Payoneer or Hyperwallet), shipping, returns, and tax info. Finish every section; an incomplete account can't go live. Step 3: Add your products
Create listings with complete, keyword-rich titles, full attributes, and multiple images. Walmart scores listing quality, and higher-quality listings appear in more searches. Step 4: Price competitively
Walmart compares your price to the rest of the web and suppresses listings it considers overpriced. Keep your landed price (item + shipping) competitive to win the Buy Box. Step 5: Choose fulfillment
Walmart Fulfillment Services (WFS) stores and ships for you, improves delivery speed, and earns trust badges. Otherwise, ship yourself with fast, reliable handling. Step 6: Advertise with Walmart Connect
Launch sponsored product ads to build early velocity, then double down on the items and keywords that convert. Why this matters
Walmart rewards complete listings, competitive pricing, and fast fulfillment. Treat it as a first-class channel and it becomes a real second revenue engine.