How to Start Selling on TikTok Shop
Step 1: Open your TikTok Shop
Register as a seller with your business documents, connect your bank account, and complete verification. Link your TikTok account so shop and content work together. Step 2: Add your product catalog
Upload products with clear photos, honest descriptions, accurate stock, and compliant details. Set shipping templates and return policies before going live. Step 3: Set up your affiliate program
Creators are your sales force. Open the affiliate program and set a competitive commission (often 15 to 25 percent, depending on margin) so creators are motivated to feature you. Step 4: Seed product to creators
Send free samples through Target Collaborations to relevant creators, with simple talking points and angles. The easier you make good content, the more you get. Step 5: Post and go live
Post your own short videos and run live shopping sessions. Show the product in use, answer questions, and add urgency with limited-time offers. Step 6: Amplify what works with ads
When a creator video converts organically, boost it with Spark Ads or GMV Max so proven content reaches far more of the right audience. Why this matters
TikTok Shop growth compounds: recruit creators, pay them fairly, remove friction, and fund the winners. One viral video can reset your whole revenue baseline.